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BookPrices.net - Subliminal Persuasion: Influence & Marketing Secrets They Don't Want You To Know
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List Price: $24.95
Our Price: $12.97
Your Save: $ 11.98 ( 48% )
Availability: Usually ships in 24 hours
Manufacturer: Wiley
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Average Customer Rating:  
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Binding: Hardcover
Dewey Decimal Number: 658.80019
EAN: 9780470243367
ISBN: 0470243368
Label: Wiley
Manufacturer: Wiley
Number Of Items: 1
Number Of Pages: 224
Publication Date: 2008-04-18
Publisher: Wiley
Studio: Wiley
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Spotlight customer reviews:
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Customer Rating: 
Summary: Superficial platitudes, substandard even for pop-psychology
Comment: After reading Lakhani's first book on persuasion (2 stars from me) I decided to give him another chance and read this one. I shouldn't have. This is even worse. If you think I'm biased and anti-Dave, I don't even know the guy, and to be fair, books by Kevin Hogan (another persuasion "expert") aren't much better or more useful either. Even Cialdini's "holy book" on influence isn't such a great and rivetting read, but it still is a few classes above these younger "gurus" works.
In short, full of generalizations, unsubstantiatied half-thruths and platitudes.
Customer Rating:
Summary: Unless you are dead you will be able to use this book!
Comment: I believe we all sell our ideas to others therefore persuasion is a topic of interest. Dave Lakhani's book titled "Subliminal Persuasion" provides the reader with a pallet of tools for persuasion. The eleven chapters of the book clearly layout a set of tools and tactics to be a persuasion machine then adds a clear way for you to put that you have learned into action. In the first chapter Dave said "my publisher wouldn't publish the book I wanted this to be because it was too edgy, too dangerous" well whether edgy or dangerous you should not be scared away. This book is clearly valuable and should be added to your library . . . maybe get two, one for the library and one to uses as a well thumbed reference.
Customer Rating:
Summary: You need to read Lakhani's books
Comment: Subliminal Persuasion Influence & Marketing Secrets They Don't Want You to Know. Dave Lakhani. 2008. ISBN 9780470243367. Also Persuasion. the art of getting what you want. Dave Lakhani. 2005. ISBN0471730440. Taken together these are two of the bets books on persuasion I have come across . The author uses his well researched techniques throughout the book so you can experience how persuasion is not manipulation, its selling, marketing, seduction. all rolled up. Lakhani is the guru in this space and his research is extensive and documented for the discerning reader.
You need to read these books to
1. recognize and be forewarned when techniques are being used and
2. learn how to apply them.
You will recognize the impact of these techniques through stories about Volvo (safe and boxy), The Sierra Club, the Organic Food movement (pay more for the same thing) as well as the Natural movement. Read about the most influential (and unknown) American ever, Edward Bernays who made it fashionable for women to smoke, promoted bacon and eggs until it was the American breakfast, stoked the fear of communism to "rally the population", and participated in the United Fruit Co /Guatemala/CIA led government toppling. Bernays believed that the conformity of the masses made for a smoother "democratic" society. Amazing yet serious stuff.
The authors take on Positioning:
* Positioning and packaging is creating a legendary message that meets the expectation of your target audience and gains persuasive compliance.
* We are leveraging storytelling.
* We are focusing on creating complementary models
* We are creating a persona that is easily identifiable with you, your company, and your product or your service you are leveraging.
Taken with Chip Bells work on customer loyalty, these persuasive techniques create a one two punch that would help you beat most opposition. I believe that todays sales and marekting leaders need to become more familiar with Lakhanis work. They are easy concise reads, well worth the little effort to learn.
Customer Rating:
Summary: AntiEntrepreneur's Code Book
Comment: Dave Lakhani's Subliminal Persuasion is a great book for AntiEntrepreneurs who no longer wish to be controlled or influenced by advertising, publicity or any other attempts from an outsider to create behavior. Dave outlines the tools, then tells you how they work and why. Anyone seeking to gain the upper hand will want this book in their arsenal. Anyone seeking to stop marketers from pushing them towards purchases, can see exactly what is being done to them.
He even explains product placement and why it works on television shows in a way that is easy to understand. I work with people on product placement and now I have a reference for the information they need.
If you own a business want to make it through the current recession with plenty of money, doing the strategies in the book will get you there. I highly recommend this book to Wright Place TV Show viewers and Entrepreneurs everywhere.
Customer Rating:
Summary: Compelled or persuaded to write a review?
Comment: This is my second book to read by Dave and I must say it seemd a little pieced together. His first book on Persuasion was well crafted but this one seems choppy at best. Much of his information in this book seems to be a regurgitation of other books on persuasion.
I was impressed with some of the information which I found very interesting, but some of it was quite strange.
For instance, a quote atrributed to George W Bush on page 98 has no source for the quote. And regardless of what you feel about this man, the quote attributed to him is rather strange and I cannot imagine any President saying something like that. I e-mailed Dave about the quote and never received a reply.
I find it ironic that in a book about Subliminal Persuasion he would try to subliminally persude you about a political figure. I would hope that he has more integrity in the future when attributing quotes from anyone without any bibli.
Much of the book is about branding and is decent but not new material. I really tried to get into this book but it just fell flat.
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Editorial Reviews:
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Praise for Subliminal Persuasion
"If you want to understand how to give your messages persuasive impact, this book gives you the right tools at the right time. Persuasion = profit, and this book is your guide."
-Chet Holmes, author of The Ultimate Sales Machine
"I love this book-Dave has broken down the psychology and subtleties of subliminal persuasion and made them profitably accessible, so you can leverage it in your own sales and marketing efforts."
-Joel Bauer, author of How to Persuade People Who Don't Want to Be Persuaded and Gravitational Marketing: The Science of Attracting Customers
"Dave Lakhani reveals secrets that are making ad agencies salivate. These tactics should only be studied by those who aren't intellectually squeamish or intimidated by being brutally effective."
-Ben Mack, author of Think Two Products Ahead
"Dave Lakhani has written the first original work on subliminal persuasion that I have seen in years. Part of me wishes he wouldn't share this information with the rest of the world, so I would be the only one with access to it!"
-Michael Lovitch, CEO, Hypnosisnetwork.com
"Dave teaches you the fine art of consumer seduction and subliminal persuasion in a way that will change how you approach sales and marketing forever. If you want results read this book!"
-Glenn Dietzel, CEO, Awakened LLC, and author of Author and Grow Rich
"The psychological techniques of subliminal persuasion Dave Lakhani reveals in this book are sure to move people to action without them even knowing they've been influenced. These persuasion tools are amazingly powerful and easy for anyone to use."
-Dr. Mollie Marti, author of The 12 Factors of Business Success: Discover, Develop, and Leverage Your Strengths
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